Annie Hoang

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UX Challenge: Redesign the gift-giving process

A design thinking project to enhances the gift-giving selection process

Why is it so difficult to decide on a gift for another person?

The Design Thinking Process. The Center for Innovation in Teaching & Learning (CITL)

User research

Insights from the interviews

(Deep inside), Jonathan [the user] has an idea of what to give his significant other. However, Jonathan needs a way to feel confident that the gift he buys his girlfriend is useful, meaningful, and demonstrates his thoughtfulness.


“How might we help people like Jonathan gain confidence in their gift-choosing thinking process?”

Proposed solution

User testing and Feedback

Design and Prototype

Quick conversation mode

Prototypes for Quick Conversation Mode

Long conversation mode

Expected outcome

Conclusion and Reflection

Creative Content Strategist, powered by mindful design thinking